SoundCloud to allow ads, pay artists and record labels royalties
New York Times: As part of a new licensing deal with entertainment companies, SoundCloud will begin incorporating advertising and for the first time let artists and record labels collect royalties.
Eventually, it plans to introduce a paid subscription that will let listeners skip those ads, as they can with Spotify and other licensed services.
Photo: Lorde, who gained fame after posting her hit song ‘Royals’ on SoundCloud. (via NBCNews.com)